Sunday, June 10, 2012

Ethical Dilemmas for the 21st Century


“It is not wrong to surround yourself in luxury.” (Televised Buick Commercial, Washington DC Metropolitan Area, 10/20/02)



“In a self-proclaimed effort to elevate the status of Long Island’s Catholic Church, Bishop William Murphy moved into a 5000 square foot home in 2002 with nearly $1 million in new renovations and furnishings.”  Before renovations, the structure had been home to six nuns, two elderly, whom Bishop Murphy asked to find other accommodations.  (Washington Post, 10/20/02)



What are we to make of the world about us?  For most of human history, the bulk of normative messages, particularly those that instructed people about how to live, were issued by figures of authority.  Kings, priests, imams, village chiefs and others endowed with authority from their peers or from on high, instructed the masses about how to live rightly.  The authority figures were not infallible, but the words they issued were made weighty by the authority they held.



In the Information Age, links between authority and information have become severely strained.  Information now comes from a bewildering number and variety of sources whose authority cannot be verified.  Each person is free to examine information presented and to judge its value following the guides of experience and conscience.  But the great moral systems, those that form consciences, are not providing the clear guidance that characterized earlier eras. 



What is it that emboldened a copywriter to proclaim that it is not wrong to surround yourself in luxury?  Does s/he belong to an organized religion?  Did s/he stop, even for an instant, to make a mental reservation (“what I really mean is that it is ethically acceptable to surround yourself with the marvelous interior of a new Buick”)?  or to reach back to memories of family, church, school lessons in morality when crafting this message?



What is it that induced General Motors Corporation to find this commercial approach acceptable?  Was it an accurate reading of US culture in the early twenty-first century?  Does the corporation perceive the pursuit of luxury as a moral good?  Does it believe that any successful means of promoting sales of Buicks is good for the economy and therefore good for the nation?



In an environment where structural links between traditional authorities and information are fragile, where are we to get information we can trust?  Do we come to trust information that is repeated over and over again, as though the repetition establishes the authority of the source?  How do we learn to evaluate messages that fly into our space at breakneck speed, urging us to behave this way or that? 



Bishop Murphy invited nuns to leave a convent they had long called home, and renovated the convent at significant cost to make a home for him.  He did this apparently to improve the image of the Catholic Church on Long Island.  In whose eyes did the Church’s image need improvement?  Are there other ways that the Church needs improvement?  Was this the most critical?  How did the bishop determine that this was in the best interests of the Catholic Church on Long Island?  



As the structural links between information and authority have weakened, it has become difficult to trace the formation of a good conscience, and easy to justify all sorts of behavior.  The authoritative institutions (business schools and seminaries among them) that helped guide us in the past by turning out leaders who understood how the world worked are now struggling to clarify their missions in a world whose interconnections are overwhelming us all.



Perhaps the traditional authorities will be renewed much as St. Francis and his followers once renewed the Catholic Church.  Or perhaps the proliferation of information sources and the varying authority endowed them by the growing internet public will humble the traditional authorities, encouraging them to seek an authority in concert with subscribers, believers, colleagues and followers.



Meanwhile the current situation is discomforting.  It leaves unanswered the question that in earlier times would not have been asked:  Of the copywriter and the bishop, which is the other’s moral guide?

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