A principle of good management practice is to gather all
available information before proceeding to determine a course of action. The weight of the action determines how
carefully information must be gathered and analyzed. A person standing in front of the ice cream
counter at Baskins and Robbins may quickly review his personal health profile,
(allergies, dietary restrictions) check for freezer burn on the ice cream,
observe the sanitary conditions of the store and its employees, and guided by this
information, finally follow the whimsy of taste.
Weightier decisions follow the same process of gathering and
analyzing information about interactions among systems. Corporate and government strategic plans collect
available information and evaluate it for its usefulness to organizational
mission and objectives. But the wealth
of information and the inadequacy of structures for sharing, evaluating and
cross referencing information hinder our ability to make good decisions.
As the pace of information dissemination has accelerated
over the past fifty years, colleges and universities have turned out more
specialized workers, as though each would become expert in a small area of
applied knowledge. But more than ever
before, business and government need managers who are generalists, who can
synthesize knowledge from a myriad of sources and who negotiate comfortably the
complex environments in which they operate.
These generalist managers are the ones who will inspire
employees and will guide business and government in an increasingly complex
environment. Organizations invest wisely
in opportunities that broaden the horizons, challenge the values and enhance
the critical thinking of their managers.
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